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ADVANCED EXECUTIVE
EDUCATION PROGRAM
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Presented By:
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ACCREDITED BY:
The International Economic
Development Council (IEDC) as has recognized this
event as
professional development training that counts toward one
"Level 3" point toward recertification of CEcD, |
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Focus
Raising the Profile of Economic & Community Development:
Sustainability, Corporate Reputation & Revenue
When
April 10-12, 2011
Where
Northwestern University
Kellogg School Of Management - Downtown Campus - Chicago, IL
Cost
$1,900 registration fee
plus
two nights of lodging Affinia Chicago Hotel
($159/night)
Lodging
Affinia Chicago Hotel
Cost: $159 per night
(Two nights)
Call
(866) 233-4642 to reserve, mention group: UEDA by 3/12
Program Focus
Public expectations, investors, and the SEC are putting
stronger pressures on all corporations to define and
report social responsibility and sustainability.
Corporate Boards and company presidents are paying
attention to this growing need, and they increasingly
expect economic return for doing good. Utilities have
especially strong needs to court civic opinion to build
transmission lines, construct new generation, meet
renewable portfolio standards, and gain approvals for
increasing rates, mergers and acquisitions. Yet
traditional economic development activities function
with shrinking resources and little coordination with
community development, corporate volunteerism or
corporate giving. The difficulty of measuring impact
against corporate goals exacerbates this trend.
What Participants will Learn:
You will learn how to better link economic and community
development and foundation giving to broader corporate goals
of sustainability, reputation building and revenue. Topics
will include:
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Strategies to leverage economic & community
development and foundation giving to
increase corporate reputation
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Building and measuring governmental & public
affairs impact
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Better linking with upper management goals
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Enhancing revenues through social innovation
The Nation's Top Business School
This course will be held at Northwestern University's
Kellogg School of Management, the country's top-ranked
graduate business school - winning back-to-back number one
rankings in both BusinessWeek and The Economist. With a
broad understanding of current trends and challenges, the
Kellogg faculty provides unique insight into and innovative
solutions for today’s complex problems. Presenters not only
teach, research, and publish in these areas. They also
consult to companies such as Kraft, McDonald’s, and BP. This
translates into a consistently outstanding curriculum that
is being created specifically for utility economic
development professionals and their allies by Donald Haider,
Kellogg Professor of Management and Strategy and Tom
Ticknor, UEDA Director of Executive Education.
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“The program gave me tangible relationship building
techniques that I was literally able to put to use
within an hour of returning to work.”
Pat McDermott
Northeast Utilities
Recent Course Participant
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Key Benefits
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Better
relate economic and community development to corporate goals
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Create
a personalized benefit system
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Learn
how to enhance buy-in from corporate leadership
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Develop
more effective synergies between community and economic
development and corporate giving
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Learn
from peers and one of the world’s leading business facultys
Who Should Attend?
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Corporate economic and community development managers
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Corporate, Government and Public Affairs Leadership
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Corporate Sustainability Officers
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Foundation Directors
Cost
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$1,900 per person registration fee (includes most meals,
tuition and materials)
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2 nights lodging at the Affinia Chicago Hotel in the heart
of the "Magnificent Mile" and just two blocks from Kellogg
(discount rate of $159/night) Call hotel at
866-233-4642 for reservations.
For More Information:
Contact the UEDA
Executive Director
(914-834-0463 or
execdir@utilityeda.com)
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